Galleria at Roseville
At the 1.2 million square foot Galleria at Roseville just outside Sacramento, CA, the rose is more than just an elegant motif.
In fact, the entire community embraced Huie’s brand logo — a fashion icon of a woman in a hat (or is it a rose?) — which pays homage to the original city founder’s daughter and town namesake, “Rose.” Towering graphics color-code each entry and the open-air promenade, terrazzo roses bloom at center court and bees buzz the food court’s whimsical feature sculpture.
Developer: Urban Retail Westfield (brand incorporation for new owner)