SoDo

SoDo, a quintessential infill, mixed-use development on 22+ acres, transformed an industrial block on South Orange Avenue in Orlando, Fla. into a thriving urban center. SoDo is approximately 50 percent retail, 35 percent residential and 15 percent office.

Huie Design made navigating the site easy by designing and consistently implementing the logo design, parking garage wayfinding and site, retail and office signage. Combining the distinctive character of downtown Orlando and the sophistication of a traditional Floridian suburban community, the wayfinding’s vibrant colors reflect the attitude of the neighborhood.

Developers: Kimco, North American Properties, & Wood Partner