RSA Tower , the tallest building along the Gulf of Mexico, is located just outside of Houston and is unique for its height (745 feet) and its proximity to Mobile’s historic
Battle House Hotel. In fact, the contemporary glass and steel tower and the 1851 brick hotel share a literal and figurative connection—thanks, in part, to Huie Design’s interwoven graphics program.
Huie modified the identification and wayfinding system to help unite the two buildings, while maintaining the unique identities of each. Huie’s custom signage graces all 35 floors—including common areas, retail tenant spaces and event rooms.
Developer: Retirement Systems of Alabama (RSA)